Logo & 海報設計

JEAN · Portfolio/06 Logo & 海報設計FILE 06.08 — SCAN READY

06 / 08

Logo & 海報設計Identity & Poster

從一個品牌的 logo 開始，到影像後製、材質渲染與拼貼的海報，看字體、光線與陰影，如何改變一張紙上的情緒。

From a brand’s logo to posters built through post-production, texture rendering and collage, watching how letterforms, light and shadow change the mood of a single sheet.

形象設計 01 / 03 · Identity 01

IDENTITY · LOGO & POSTER

澆綠Endxiety

你今天澆綠了嗎？

“Water your mind. Pause, breathe, grow.”

以 Gen Z 日常的焦慮情緒為出發點，以 21 天為週期，結合 5-4-3-2-1 安頓練習，把拼接植物、感官互動與擴香，變成一套陪伴人暫停焦慮的日常媒介，用可擴香的紙材做成植物零件，依當下的心情自由拼接，再透過「澆水」，把精油滴在植物上，讓香氣慢慢散開，它不是治療焦慮，而是給自己一段停下來、喘口氣、重新照顧自己的時間。

Starting from the everyday anxiety of Gen Z, a 21-day kit that pairs the 5-4-3-2-1 grounding technique with paper plants you build and scent. You assemble a plant to match your mood, then “water” it with essential oil and let the scent rise. It does not cure anxiety, it offers a pause, a breath, and a moment to look after yourself.

選一個 logo，看海報怎麼跟著改變 · Pick a logo, watch the poster change

同一個品牌名，換一種字體，整張海報的情緒就跟著不同，所以我做了多種版本去嘗試。
One name, different letterforms, and the whole poster feels different, so I tried many versions.

MARK 01 / 04

PERSONAL MARK · 個人名字標誌

JEANOne name, four ways to write it

J・E・A・N

以自己的英文名字 Jean 為題，從 J、E、A、N 四個字母出發，試著用四種不同的結構寫同一個名字，有襯線的切口、極細的線條、層疊的斜面，也有像水一樣流動的形狀，每一個都是我，也都只是我的一部分。

A study of my own name, Jean, starting from the letters J, E, A and N and writing them four ways, with a cut serif, a hairline, stacked slanted planes and a shape that flows like water. Each one is me, and each is only a part of me.

移動滑鼠，讓光滑過金屬字面，點下方縮圖切換 · Move the cursor to catch the light, tap a mark to switch

SEPARATION 0%

SERIES 01

Beyond the Tunnel

“When the light calls you, there’s no turning back.”

以《午後的隧道》拍攝的影像為素材，經過後製與渲染，讓隧道口湧進的光，慢慢吞沒人物的輪廓，成為一張關於離開，也關於回望的海報。

Made from footage of The Afternoon Tunnel, reworked and rendered until the light pouring in at the tunnel mouth swallows the figure, a poster about leaving, and about looking back.

Source / 素材: 《午後的隧道》拍攝影像
Method / 手法: Post-production, rendering 後製渲染
Interaction: 捲動或滑鼠移入，海報會拆開再組合

COLOURWAY 01 · Lemon左右移動滑鼠換色 · Move across to shift the light

SERIES 02

Lost in Light

“The world becomes softer when everything is out of focus.”

以失焦與迷失的光線為題，透過材質渲染，讓同一張影像在六種配色間流轉，像同一段記憶，在不同光線裡有不同模樣。

On blur and stray light, one image rendered through texture into six colourways, like a single memory, seen differently under each kind of light.

Theme / 主題: 失焦・迷失的光線 Blur, stray light
Method / 手法: Texture rendering 材質渲染
Variants / 配色: 6 colourways

SERIES 03

More than photos.

“Every shadow hides a story.”

把平日隨手拍下的畫面，和在雪梨拍攝的影像拼貼在一起，水滴、海灘、葉脈與牆上的陰影，在紙張的紋理裡重新排列，成為一組關於觀看的海報。

Everyday snapshots collaged with photographs from Sydney, a water drop, a beach, a leaf and shadows on a wall, rearranged on textured paper into a series about the act of looking.

Source / 素材: 日常與海外拍攝影像
Method / 手法: Collage 拼貼整合

Contact / 聯絡

jean944028@gmail.com